SO YOU WANT A WEB SITE
YOUR SITE SHOULD DEFINE THE COMPANY
- What makes you different
- Who you are and who are you trying to reach
- Where are you located and more importantly where are you headed
- When you started if important
- How you succeed at what you do
HAVE THESE MATERIALS READY
- Letter head
- Business card
- Sites you like, even non-business ones
- Competitors' ads
- Your past ads, brochures, etc.
- Why you like them
- Why not
ANSWER THESE QUESTIONS
- What is the site about
- Who are you trying to reach
- What are you trying to say
REMEMBER THE WOW FACTOR IS THE CONTENT |
